When scientists first invented the concept of laser hair removal to the beauty industry it didn’t take long to catch on. Women tired from time-consuming constant shaving and hoping to avoid the pain and expense of waxing, made laser hair removal a huge success. Where is the industry now? Times are changing and our businesses should too.
It’s all about the Laser
With more and more competitors entering the market businesses often come across those ‘too-good-to-be-true’ offers – professional machines that cost only a few thousand spring to mind. Cheap and revenue generating sounds great, right? Wrong. If it sounds too good to be true then it probably is. If a laser hair removal machine is super cheap that unfortunately your business will pay the penalty.
(a) First and foremost the equipment is highly specialised to detect the contrast between skin and hair. The light transfers heat as it encounters melanin to destroy the hair follicles. Not investing in a quality technology capable of this means you can be left with burnt and very unhappy clients.
(b) The other downside of cheap and poor quality lasers means running the risk of constant repairs. That means the once cheap purchase soon begins to add up over time and in a few years you may be faced with needing to purchase a whole new machine or the reality that you’ve spent probably more on repairs than the machine itself – that once great sounding turns into a cash and administrative nightmare.
Now with many different models it’s not to say you must pay escalated, top prices for a brand of good quality but a hefty marketing spend to recoup in the prices. More importantly it’s about doing your homework and essentially getting the best value for your money.
Get your pricing right
With new and advanced technologies comes efficiency. The latest models such as Eneka PRO means that larger areas can be done in quicker times meaning more revenue per hour than before. In addition to this discount offers and sites such as Groupon are competing to offer the best prices so it’s important that your business keeps up to date with laser hair technology and industry pricing. Start with local competitor analysis of similar businesses every few months to make sure your laser hair business remains competitive.